Regional Australians are alive to the challenges and they’re enthusiastic about the opportunities.
There’s a lot we can achieve simply by working together.
Employing 11 million of the 13 million working Australians, business is the backbone of Australia, creating jobs, exporting, innovating, paying taxes and growing vibrant communities.
We need to protect the six out of every seven Australians who depend on a strong business sector for their livelihoods.
We need to protect the worker on the check-out who relies on their pay packet from the biggest employer in town – the supermarket. We can’t ignore the small business owner who supplies the snacks to one of the airlines. We need to support the teenager who has their first job at the local fast-food outlet, and the farmers who provide the same outlet fresh produce.
We are responding to these complex challenges, but we can’t do it alone. We need all of us – as a community – to come together.
We want to showcase the work of our industry leaders, small business owners, employees and suppliers.
The Strong Australia program centres on getting outside the major cities and bringing together suppliers, distributors, employees, customers and business organisations to discuss the issues facing our regions and work on the solutions to the challenges people face.
Our campaigns focus on issues ranging from competitiveness, skills and regulation, but they will also seek to interrupt the anti-business conversation and remind people of the value of a strong business community.
Along with social media campaigning we use a mix of radio, television, print and digital advertising in regional areas, and get in touch with local news media to promote the campaigns.