Vision and planning sees Toowoomba flying high

“People come for jobs and the jobs come because the people come.’’

Catherine Tanna, the managing director of EnergyAustralia



Nowhere does the adage of “build it and they will come’’ resonate  more than in the southern Queensland city of Toowoomba.

The garden city’s $100 million Wellcamp Airport, built by the Wagner family and opened in 2014, has served as a mecca for development in the region.

In September, as the Strong Australia roadshow travelled to Toowoomba for a lunch event and evening broadcast, Qantas named Toowoomba as the first of two regional locations for its new Pilot Academy.

Construction of the academy’s facilities at Wellcamp Airport are underway and the first pilots are expected to begin training there by mid next year.

The $35 million infrastructure investment will create more than 100 direct jobs and 300 indirect jobs in the local construction industry, as well as ongoing employment for up to 160 people in the academy.



The decision by Qantas underscores how business investment acts as a catalyst to create jobs across the entire community and ensure regional centres can keep thriving.

“It's a great story of confidence, it’s a great story of big and small business working together, it's a great story of when you actually invest in something you get one of those big investments like the airport,’’ Jennifer Westacott, chief executive of the Business Council of Australia, told the Strong Australia broadcast on 27 September 2018.

Ms Westacott said the airport had a flow-on effect to small businesses. “You can sense around town today – that optimism, that confidence from the Qantas announcement which is going to create further jobs, it's going to bring high technologies here,’’ she said.

Wellcamp Airport not only services passengers, but enables Australian produce to be exported directly to Asian markets, opening up the Toowoomba food bowl to the rest of the world.

The Strong Australia Network is a campaign developed by the Business Council of Australia to connect people who understand the importance of a thriving business sector to the entire country, from the cities to the regions.



Business is the engine room of Australia’s economy, employing 11 million of the almost 13 million working Australians. Business creates jobs, exports, innovates, pays taxes and creates vibrant communities.

As part of the Strong Australia Network, business leaders travel across the nation into regional areas to discuss the issues facing local communities. The aim is to shift the conversation beyond the major cities, and focus on real solutions to the pressing challenges that many Australians face outside Sydney, Melbourne and Canberra. 

Regional centres are crying out for investment, development and infrastructure, job creation, new businesses, reduced cost of living expenses, and improved access to educational opportunities to lift their living standards and strengthen their communities.

Every Australian, no matter where they live, and every community deserves to have the opportunities to reach their full potential, and to thrive and prosper.

Much of Toowoomba’s success is due to vision and planning. As Ms Westacott said: “Instead of people competing, they were cooperating to get things done.’’



“What we would like to see is this regional development approach where you do have this hub and spoke model but you do prioritise places like Toowoomba, places like Busselton, places like Geelong, all across Australia.’’

Local business and community leaders in Toowoomba, west of Brisbane, also expressed their desire to attract more migrants and skilled workers to their community to live and work. Unlike the population debate in Sydney and Melbourne, regional centres want more people.

Guy Templeton, the president and chief executive of engineering firm WSP in Australia, said 5,000 worked on the Toowoomba section range crossing project. “It’s still going, 5,000 people. You need skilled labour.’’

Mr Templeton said many of the workers were local, but Australia had benefited from bringing the right people in.

“But the tough thing is most people settle in Sydney and Melbourne,’’ he said. “You get regions like Toowoomba that would benefit from having a lot of those migrants as well, but how would they know to come?’’

Catherine Tanna, the managing director of EnergyAustralia, told the broadcast she was unashamedly biased on the migration debate because her grandparents had come from Lebanon and settled in Toowoomba.




“They had eight children, they came with absolutely nothing. My grandmother walked the streets here in Toowoomba, looking for work, cleaning and ironing for people,’’ Ms Tanna said.

“They built an amazing family and a wonderful family-owned business here.’’

But Ms Tanna said she despaired at the way the debate on migration was characterised.

“The conversation is portrayed as if coming to a beautiful region like this is somehow a hardship posting; as if we have to penalise people, or somehow force them to stay here – where there's almost a chicken and egg challenge.’’

“People come for jobs and the jobs come because the people come,’’ Ms Tanna said, adding planning was needed, as well as explaining the benefits and attractiveness of the regions.

For skilled migrants, she said, “we just have to define what skills we need and then encourage as much immediate migration into the regions and people will fall in love with the regions’’.

“I just think if people come to the regions and they see all of the things … as well as the fantastic schools, the standard of education is really high, there's great health care, this is not a hardship posting.’’

Date and time

September 27, 2018 at 6:00pm - 9pm


Toowoomba, QLD
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